Navigating Cultural Diversity in the Global Workplace

Navigating Cultural Diversity in the Global Workplace

by Liz Grossman · Career advice

Sun, 18 Mar 2018 · 3 minute read

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As our world globalizes, so does our workplace. We are able to build businesses, form teams, and attract clients with people who live all the way across the world, using internet and communication technology innovations such as WhatsApp, Google Drive, Zoom and more. We are able to attract and retain clients who live in completely different cultures and build international teams. The world has become a global marketplace, and talent from across the globe is accessible using just a touchscreen. 

It can often be challenging to work with people who come from a different background than you, even though technology makes it possible. These differences involve national cultures as well as factors that may lead to conflicting values and behaviors, such as age, gender, education level or ethnicity. 

Many employers, both domestic and international, want to work with people with intercultural competencies, such as multilingualism, work or educational experience abroad, or even just having a professional or personal experience away from home. But how can you acquire the skills to ensure that you are building your relationships based on trust, respect and mutual understanding? 

Here are 5 tips

Expose Yourself to Different Kinds of People 

In both your social and professional worlds, you should put effort into meeting people who are different from you and get as much exposure to their world as you can. When traveling, make it a point to spend time meeting locals and if you are lucky enough to get invited to their home, say yes. 


If someone invites you to take part in one of their customs, always accept. Even in your home city, you can push yourself outside of your regular comfort zone and attend meetups like International or other mixers. 

If you come from a city, go stay in a village with friends or family and immerse yourself in their life. At the very least seeing and interacting with people out of your normal circles, you will have a vantage point to speak about when it comes to intercultural experience. 

When Building the Relationship, Learn the Basics but Don’t be Afraid to Ask Questions 

Do the basic necessary research. You don’t want to go into a meeting with a Malawian government official without even knowing where it is or what language they speak. Certain questions, though, can show your interest in their context. Check the latest local news and ask them for their opinion on current events (pick wisely, as you do not wish to start an uncomfortable debate on the first go!). 

As you begin to work together, start to find out what their favorite foods are, what they do on the weekends, who their colleagues are and what the traditions are in their culture. Even if you have never been to their country, they will be happy to see you are trying to understand. 


Be Flexible in Your Work Style and Methods 

When you enter a professional relationship with a person or a company, you will find many types of workstyles and methods. Some variations can be chalked up to personality, but others will be deeply ingrained cultural practices or environmental realities that will be hard to change quickly. 

For example, Americans tend to be more focused on email communication, but if we work with local staff based in a rural village in East Africa for example, we might get the information we need faster if we send a WhatsApp message, which takes less internet bandwidth to send and receive. Be flexible in your own work style and methods, and make sure to adapt to the new context in order to actually achieve your goals. 

Share Your strengths with Humility, and Be Open to Learning 

What is amazing about intercultural relationships is the potential for learning and growth. With each person coming from different education and belief systems, there are vast endless skills that can be transferred. However, no one likes to feel patronized or that one person is a know it all, particularly when it is a foreigner coming in and imposing their ways. 

Assess what people want and need to learn from you from a realistic and humble perspective, and deliver in a way that engages them. On the flip side, be receptive when your colleagues wish to share new ideas with you and do your best to incorporate them visibly. This mutual benefit will assure that all parties are growing and sharing their values together. 


Assume Positive Intentions and Address Misunderstandings 

Unfortunately, there will always be mishaps and no one will be perfect. It can be very difficult to put yourself in the other person’s shoes, and even the most culturally sensitive professional can make mistakes. It is important to assume that the other party has positive intentions, and do not take these misunderstandings personally. It is also important to discuss the root of the issue and understand what happened so that you are better equipped in the future to avoid the same mishap. 

Remember, relationships are built over time. This is a process -- If you work on building these relationships today, you will see fruits of your labor over time, and build a network of strong intercultural relationships which will allow you to have success in future.  

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