Executive Summary

Investment readiness is the state or condition of a startup that makes it well-prepared and attractive to potential investors. Investment readiness is primal to securing funding for your business or project.

It ensures you are fully prepared to approach potential investors with a solid business plan, financial projections, and a clear understanding of your market and competitors. By assessing and enhancing various aspects of the business to ensure an affinity with investors' demands before committing their financial resources to a company, you increase your chances of securing the funding you need to grow your business and achieve your goals.

Hence, investor readiness involves careful research, planning, and preparation, and it requires a deep understanding of your business and its growth potential. Investment readiness ultimately aims to position you and your company as a strong candidate for investment and demonstrate to potential investors that you can deliver on your promises and achieve your financial goals.

This ebook gives you 6 levers to increase your startup with standard checklists for investment readiness, plus insights from investors on what those checklists mean practically.

CONTENT

State of Funding in Africa at a Glance

Roadblocks to Venture Capital Funding in Africa:

• Funding and Finance
• Support Services & Business Training
• Regulatory Framework

6 Levers to Improve Your Startup & Increase Investment Readiness:

• Documentation
• Entrepreneur & Team
• Commercial Preparedness
• Financial Overview
• Technological Competence
• Impact Measurement