Being a failure is a state of the mind. Don’t confuse your result with who you are. Click To Tweet

Have you ever put so much work into something and it failed?

Have you ever missed a big opportunity?

Have you ever been in a situation where it looks like you’re the dumbest person on the planet?

I’ve been there, and I know it hurts.

It hurts to throw yourself into something, and it doesn’t work out. It hurts when denied an opportunity you know you’re qualified for, and other less-qualified people got selected. It hurts to see everyone else progressing, but you’re still stagnant. 

Many people, when they experience failure, start thinking that is their destiny. They buy into what Les Brown calls “the never lies”: I’m never going to amount to anything; I’ll never be happy.

Their self-image gets destroyed by their experience and life becomes meaningless. They live day-to-day and every waking moment is mental torture. They’re like the woman in the book, The Alchemist, every day is just the same and there’s nothing to hope for.

If you’re going through a failure situation, I have good news for you: There’s a science-based formula for reinventing yourself! I know it works because it worked on me. While I cannot promise you fame or fortune, I can guarantee, however, that if you apply these principles, you will not only reinvent yourself, but you will be rightly positioned to do remarkable things in life!

3 Steps for Conquering Failure & Missed Opportunities

Step 1: Detox your mind

“Success and prosperity are nothing more than a way of thinking. We need to think differently.” – Strive Masiyiwa, Founder and Executive Chairman of Econet Group.

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Nutritionists and psychotherapists have found several reasons why we need to occasionally detoxify our bodies: To remove toxins from the body, prevent chronic diseases, lose weight, enhance the function of our immune system, and so on. Likewise, we must occasionally detox our minds.

The problem with many people is that their mind has accumulated several layers of negative silos from their experiences of failure. They’re afraid of taking risks because they think they will never make it. This is what experts call associative conditioning – your mind preventing you from taking actions it links with pain and pushing you to the ones it links with pleasure.

If this is you, take heart, you can break that cycle from today! How? By detoxifying your mind!

Dr. Carol Dweck, Professor of Psychology at Stanford University developed a groundbreaking learning theory called a growth mindset. It’s a sharp deviation from the common belief that a person’s talents are cast in stone. A growth mindset is a concept that revolves around the belief that you can improve intelligence, ability, and performance. It is based on the belief that your basic qualities are things you can cultivate through your efforts. In other words, failure is not final, it can be conquered with efforts.

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Is your life on track or are you drifting? Are you feeling stuck and powerless? Do you feel overwhelmed?

The good news is: Whatever damage negative, limiting thoughts have done in your life can be undone by you detoxifying your mind. Hence, you can begin, now, to fill your mind with positivity. You can begin to believe that things always go well with you. You can begin to believe that you’re a success. You can begin to expect amazing things to happen – and research says the universe will correspond to the nature of your song!

Mind over matter? Yes, but that’s not all. You have to take actions that resonate with your new self-image. Create a picture of who you want to be and propel your life in that direction through massive action (we’d take a deep dive into this in point 2). When you believe something, you commit to it.

Step 2: Define priorities and cut the clutters

Some people chase too many things at the same time. Their attention and energy strains between several options.

In his book Essentialism: The Disciplined Pursuit of Less, Greg McKeown explains that, for centuries, that word “priority” was singular. It meant the first thing. Before somewhere around the 20th century, when the plural “priorities” magically surfaced, there can only be one first thing. Today, a lot of us are choked with several first things that we’re stumbling.

We’re in motion yet without tangible results. It’s time to press a pause on your endless to-dos and check your life:

  • What have you achieved in the past two years of your business, career or life?
  • What are the failures you’ve experienced in that process?
  • Is there a correlation between your lack of focus in your success or failed efforts?
  • What is the one thing that if achieved will move your life further?
  • What has been a drag to your life that you need to let go of?

When you’re done ferreting out answers to these questions, then it’s time to commit. If you’re a business owner, you’d probably discover that your lack of focus and strategy is sapping your energy. In other words, you’re a control freak and it’s killing your productivity. It might make sense to delegate or outsource the activities that do not rank within your strengths and specialize in those you excel in.

If you’re a student, you may realize that you’re spending too much time on other stuff instead of your studies. It’s quite easy to slack at school these days. The truth is: Education is still prime, regardless of your aspirations.

See, success is not accidental. Being a “jack of all trade or gonna-doer” does not translate to success either. It makes us lousy because, as Tony Elumelu said, you can have it all but not at the same time.

Pinpoint where your time and efforts are going, set your focus on a specific target, seek mentor support in guiding your path, and, commit to a course of action.

Focus your energy on those things that move you closer to bigger opportunities. To quote McKeown, “only once you give yourself the permission to stop trying to do it all, to stop saying yes to everyone, can you make your highest contribution towards the things that really matter.”

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Step 3: Create “A-Game” partnerships

Several research studies have tested the correlation between accountability and success, and the results always pointed to a similar conclusion: “Publicly committing your goals to someone gives you at least a 65% chance of completing them. And, having a specific accountability partner increases your chance of success to 95%.”

Why is this so? Why is there a high chance for us to follow through on a commitment to someone else than to ourselves? The reason is simple: We’re far more likely to lie to and let down ourselves than someone we trust and respect.

Believe it or not, accountability works – every, single, time.

Consequently, when it comes to choosing your inner circle, you need people who hold you to high standards. You need people who are transformational and self-motivated. This is what I call “A-Game” partners.

Says Benjamin P Hardy: “The mere fact that most people avoid accountability is a powerful reason to create LOTS of it in your life.”

Your “A-Game” partners are innovators – they are continually pushing boundaries and breaking molds. They understand they’re responsible for their lives and results hence they take action in creating the outcomes they want.

One of my “A-Game” partners is a young woman I met a few years ago. Although we come from different backgrounds, we share similar worldviews. To her, the world is binary: If you’re not winning, you’re losing. If you don’t know something, learn it.

Her unique insights and simple approach to life are remarkable. We intrinsically challenge each other to grow further and outdo our pasts.

Do you have an “A-Game” partner? Do you have someone to whom you can peel off your life without the fear of being judged or criticized? Are you carefully choosing your network or are you tiptoeing around with losers?

If you don’t have good people around you, find some. And, don’t just find one, create an army. Immerse yourself in a network of people who inspire you to become better. Remember: Relationships thrive when each party is pulling along. So, don’t just take, give back.

You can overcome failure and missed opportunities

If you’ve experienced failure or missed several opportunities, this is the time rewrite your story. Be patient with yourself as you practice the following three steps: 1) detox your mind, 2) define your priority, and 3) create an “A-Game” partners.

Being a failure is a state of the mind. Don’t confuse your results with who you are. Every failed attempt moves you further. Another thing I want you to remember is that just because someone else is prospering doesn’t make you a failure – focus on your own journey. Invest in yourself, improve your worth, become inspiring. And, the next time an opportunity comes knocking, you’d be ready!

About the Author

Tom-Chris✨ #Readyforwork
Tom-Chris Emewulu is the President & Founder of SFAN. He is an education enthusiast, entrepreneurship and career coach, a consultant at Mastercard Foundation, Seedstars Ambassador for Ghana and an aspiring venture capitalist. Follow him on Twitter and LinkedIn.

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“Entrepreneurs have crossed “the risk line” from the “Time-and-Effort Economy” to the “Results Economy.” For them, there’s no guaranteed income, no one writing them a paycheck every two weeks. They live by their ability to generate opportunity by creating value for their clientele.” – Dan Sullivan, Strategic Coach.

Here’s a disclaimer: this article is for people who want to *really* understand what entrepreneurship means from a practitioner’s point of view. It is about practicality and how to thrive in the chaotic #StartupLife. If you are not ready for behind-the-scenes usually not told in TV commercials or keynote speeches, stop reading right now.

Since the last decade or more, entrepreneurship has become a fancy and celebrated word. CEO/Founder/Owner status is sexy to add to your social media biog.

People love it – being “on my grind”, “a girl boss” is so cool to post on Twitter.

You hold your shoulders high at events and social gatherings because when you introduce yourself as a founder, it seems to correlate you’re among the crème de la crème of society.

Today, “quit your job and become an entrepreneur” is the Holy Grail for success and significance in many circles. Consequently, many young people just waffle through school with the hope of finding success in entrepreneurship.

It wasn’t always this way.

Although the first usage of the word “entrepreneur” dates as far back as 1850, popular pieces of literature suggest that the term “entrepreneurship” was coined around the 1920s. The reason is not far fetched. It used to be that you go to school, study hard and when you graduate, a job will be waiting for you. And, after many years of working hard and serving your company, you retire with a gold watch and other great benefits. Life was stable and the future was predictable for the most part.

person walking holding brown leather bag

Unfortunately, that assurance disappeared around the 20th century. Hence, you can study really hard in school and graduate with a mountain of bills and little pipeline opportunities. All around the world, there has been an increasing decline in middle-wage occupations. This decline has been attributed, in part, to the advent of computerization and the spread of automation. One WEF study suggests that five million jobs will be lost to AI by 2020.

In light of this, a majority of 12 million Africans entering the job market every year are left with no option than to take up the plow in creating their own opportunities through self-employment.

Furthermore, being an entrepreneur has never been any easier than it is today with internet penetration.

Alas, the media celebration of global business icons like Steve Jobs, Bill Gates, Mark Zuckerberg, etc is a development which has fascinated many to go into entrepreneurship. Startup founders are now seen as pioneers with a high level of respect in society – a figure that has risen steadily over the past decade or more. For many, entrepreneurship is a fast lane for making money and becoming famous.

Unfortunately, a year and a half into the journey, reality sets in and all of sudden, you discover that entrepreneurship is nothing close to the filtered pictures on social media or TV commercials.

No one tells you about the sleepless nights of backbreaking work in finding product-market-fit nor the ungodly amount of pressure startup founders go through daily in turning their ideas into a product or service. The filtered media reports often miss the days when it seems like someone has a hammer at both sides of your head…the days when you have to go through the threshing floor.

Everyone wants to be Zuck but in reality, only one in five businesses in Africa achieve scale in five years. According to a Venture Capital for Africa research, the road to startup funding in Africa is a long one, and 9 out of 10 ventures never make it. The worst-case scenario, which we’re already seeing, is an increased rate in the suicide rate in the entrepreneurship space.

It is not my intention to paint a pessimistic view of entrepreneurship or to stop you from pursuing your ambition. On the contrary, my goal is to help you understand that, in practice, entrepreneurship is a long, arduous journey that requires stamina, education, and community support.

Not many people will read this article to this point. Making it this far means only one thing: you’re the one I wrote this piece for. To help you turn the impossible dream of creating your empire into an improbable, or perhaps inevitable concept, I have a few recommendations that might help you put in the pieces to weather the storm.

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There’s no denying the fact that at any age or social status, entrepreneurship is a very risky business. It’s a world filled with risk, uncertainty, and chaos. Therefore, the day you decide to open up shop is the day you have to assume it’s now you and you alone. If you are expecting someone to do it for you, then perhaps, you should consider doing something else. Why? Even the people who could help you may choose to ignore you. You’re now the last man on the line so it’s up to you to put the puzzles of this journey together.

Again, nothing is given, everything must be earned.

It’s not enough to just do it. You need a certain kind of mindset and skills for this craft. At the early stages of my journey, I often thought that people will understand that I’m young and new in the process and so they’d “take it easy” with me. Come to find out, when you’re green, they’d screw you the hardest. They’d take advantage of your naivety and youth.

Hence, I strongly recommend that you avoid the overwhelming temptation to just do it and create some level of management, process, and discipline around your work. Because quite frankly, if you don’t, you will burn out. You will lose focus.

And so, I implore you to reverse engineer your thinking and figure out whether you need to find/keep your day job or join an already existing team. If you are just romantic about entrepreneurship and being your own boss, your hindsight could be your biggest obstacle. Without structure or skills, it’ll be difficult to create quality deliverables for your clients.

In his book, Disciplined Entrepreneurship: 24 Steps to A Successful Startup, Bill Aulet stated that the single necessary and sufficient condition for a business is a paying customer. Therefore, if you’re building a business, you must ensure that you’re making money.

But to make money, firstly, you have to solve a problem people actually have and are willing to pay for. As Eric Ries stressed in his book, The Lean Startup, you need to see the problem from the eyes of your target market. The market always wins; no matter how fancy your technology or service looks, if it does not solve an actual problem, people won’t care about it.

Also, if you have to offer your delivery at no cost, ensure you’re getting useful data in return or find a way to pass the cost onto someone else. Whether your business is a charity or for-profit, have sustainability at the back of your mind from day one.

Furthermore, understand that even though you created a super important solution to a problem, the cynical majority will not pay attention. People will only care when you give them a reason to care. And so, you must get over your inhibition and promote yourself and your work like it’s your last job. If there’s any insight you’d ever get from this article; if there’s any lesson I’ve ever learned in my entrepreneurial journey, it is the fact that you are the PR girl or boy of your brand. No one will tell your story better than you will. Understand marketing and master it. In the words of Benjamin P Hardy, marketing is nothing more than applied psychology. It’s about connecting with people, persuading them, and helping them.

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Finally, seek support. Even the best entrepreneurs had help along the way, so, don’t isolate yourself in your little corner. Reach out for help when you feel overwhelmed. In this day of social media and digital technology, everybody looks like a lion on the surface. Most people look like they have everything figured out but when you peel off the surface, you realize it’s just a bunch of facade for most people.

Entrepreneurs are often reluctant to ask for support and for the most part, due to ego and low self-esteem. No one is good at everything. If you don’t ask for help in dealing with the social stress and challenges of the digital world, you will get into deep trouble.

Being vulnerable is often a sign of great strength. This is a marathon and not a sprint, and anyone that hope to win a marathon must be open to all the help along the way.

Build a team, join a community, get a mentor, have a life outside your business, set time aside to refill and recharge. Above all, surround yourself with positivity and move from competition to collaboration.

In conclusion, if you want to be an entrepreneur, I implore you to deploy a serious self-awareness in understanding the level of energy and skills you bring to the journey. The truth is that the only level playground there is in this journey is your work ethics and resourcefulness. Consequently, before you talk about your big ideas, first, make up your mind to out-work, out-last, and out-improve your peers. Because, if you don’t have a parent or family connection that gives you access to money and privileges, that’s probably the only guarantee of survival in the lane. And when you have put in the work, be patient and trust the journey. There’d be times when it’ll look like nothing is working. There’d be days it’ll seem like everyone else is moving faster than you. More than ever, this is when you need to be calm and stay focused. What you’re building is important, it’s precious, so be patient and do it well.

Entrepreneurship is a great adventure, it is exciting, and the reward is the ability to live on your own terms. If you have a dream of a change you want to make in this world, if there’s something you want that’s worth sacrificing everything else for, this is the best time to make it happen! Become an entrepreneur with a difference!

About the Author

Tom-Chris✨ #Readyforwork
Tom-Chris Emewulu is the President & Founder of SFAN. He is an education enthusiast, entrepreneurship and career coach, a consultant at Mastercard Foundation, Seedstars Ambassador for Ghana and an aspiring venture capitalist. Follow him on Twitter and LinkedIn.

Need help building your empire? Reach out to us to request a meeting with one of our coaches via info(at) To get our bi-weekly email of inspiration, career and business insights. Subscribe here.

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In September 2017, SFAN matched Prince Dogbe with GFA Consulting Ltd; a corporate finance boutique based in Accra, Ghana and specialized in fundraising advisory for companies that operate in West and Central Africa. We caught up with him recently to talk about his career journey and future plans.

Tell us about yourself and what made you choose this career path?

My name is Prince Ishmael Xorlali Dogbe, and I am a leader with a keen interest in entrepreneurship and socioeconomic development. I am currently a Junior Analyst at GFA Consulting Limited. In my spare time, I contribute to the work of a technology start-up that specializes in branding and advertising and a non-governmental organization that is focused on youth empowerment through career development.

I have a bachelor’s degree in economics from the University of Ghana, Legon and a certificate in entrepreneurship from EQWIP HUBS (a Canadian youth development organization based in Ghana). My vision is to become an international leader in entrepreneurship and socioeconomic development. Ultimately, I aim to make transformational impacts in the lives of people in Africa and the world at large.

This vision influenced my choice for a career in advisory and consulting. I believe that this career will give me the opportunity to build a credible level of experience and expertise in research and innovations. Also, it will help me gain knowledge in strategy and leadership across diverse sectors so as to contribute meaningfully to the growth and development of Africa and the world.

Prince Dogbe, Junior Associate, GFA Consulting

What were your experiences before your employment?

Briefly, I would say that my experiences prior to my employment were more of building the needed capacity to thrive in business and any corporate environment. Therefore, prior to joining GFA Consulting Limited, I enrolled in several pieces of training and capacity building seminars. Prominent among these was the EQWIP HUBS skills development and entrepreneurship training program, where I got the opportunity to develop exceptional interpersonal relationship skills and strong business acumen. It was during this training program that I got to know about Stars From All Nations (SFAN) and participated in the Quantum Leap Career Fair which they organized in collaboration with the British Council in April 2017. I must say that this has been one of the greatest opportunities in my life so far because my current position at GFA Consulting Limited came as a result of a recommendation from SFAN to the Managing Director of GFA Consulting Limited. I would, therefore, want to use this opportunity to once again express my heartfelt appreciation to Mr. Tom-Chris Emewulu and the entire SFAN team for the opportunity and their support and confidence in me right from the beginning up until now. I am grateful.  

I started off in this new position as an intern with three other colleagues who were equally good and academically more qualified than I was. And so to me, the major challenge so far has been working with these colleagues as a team and at the same time competing with each other for the ultimate position as a full-time junior analyst.

What has been your major achievement(s), challenges, and major responsibilities in your current position?

I started off in this new position as an intern with three other colleagues who were equally good and more academically qualified than I was. And so to me, the major challenge so far has been working with these colleagues as a team and at the same time competing with each other for the ultimate position as a full-time Junior Analyst. The major achievement is becoming the first full-time employee in the fundraising advisory and business support unit of the Company. I see this as a major achievement because of the level of expertise required to be in such a position.

The major responsibilities for me as a Junior Analyst include attending client meetings, building financial models, conducting various research and writing investment proposals. Other responsibilities include helping in the organization of the Company’s monthly events and training of interns. 

What motivates you to get out of bed in the morning? 

This question is an interesting one. Simply put my motivation to get out of bed every morning is my vision. Becoming an accomplished and robust leader in our time and in our part of the world requires discipline and tenacity in character. Life should become better in Africa for all and not just some! But, it must not be at the expense of integrity. This is what drives all my decisions and actions at any point in time. My vision is also the reason I know that my current position is the best fit for me, and that is why I can get out of my bed every morning and head to the office knowing that it is an opportunity for me to work towards making that vision a reality.

Prince Ishmael Xorlali Dogbe

Where do you see yourself in the next five years? 

I see myself as a well-rounded global leader with a high understanding and competence in research and innovation, strategy, and leadership across diverse sectors and industries. This I intend to accomplish through continuous learning and research, applying myself and building good strategic relationships.

Who are your heroes and why?

Dr. Chris Oyakhilome, Dr. David Oyedepo, Dr. Bill Winston and Dr. Mensah Otabil; these are my heroes. They are international leaders and ministers of The Gospel of our Lord Jesus Christ.  From Africa, they have made lasting and transformational impacts in the lives of many in the world through their work in Christian ministry, business, and socioeconomic development among others. They are my heroes because of their love for God, leadership traits, sense of vision and purpose, and their level of wisdom and understanding of life. 

Brian Tracy and John C. Maxwell are also my heroes. They are my heroes because of the impact of their lives and words in the area of business and leadership.     

Demos Shakarian (late), an American businessman of Armenian origin from Los Angeles who founded the Full Gospel Businessmen Fellowship International (FGBMFI) is also my hero. He is my hero because of the love he had for God and the character of his words which are expressed in his books like “The Happiest People on Earth”.

He is the author of the quote below which has become a part of me ever since I came across it:

“What is the difference between the ones who seem to do great things and those who do not? The difference is in their passion and in their vision. With their passion, they will break down any wall, climb any mountain and swim in shark-infested waters. With their vision, they will keep going when those around them tell them to give up, your dreams are dead!”

Advice for job seekers and students.

My advice to job seekers and students is this: commit to a personal development plan and build excellent interpersonal skills! It is the foundation of any successful business relationship. The reality is that there are so many roles out there that need to be filled, yet employers are still unable to match skills to these roles primarily because of this one thing: attitude! Your attitude is what determines whether your skills or qualifications are relevant to an employer or not. It is not taught in lecture rooms but cultivated and developed through the daily interactions we have with the many people that come our way in life.

To students: take advantage of the leadership, capacity building and entrepreneurship opportunities that come to your way whiles in school and even after school with all diligence. Trust me, it gives you an exposure beyond the lecture room. Above all and the most important is that you need God at the center of it all in order to actually experience real success in life! 

If you need assistance in your career or finding a job, reach out to us to request a meeting with one of our coaches via info (at) Get our bi-weekly email of inspiration, career and business insights. Subscribe here.

Image: Supplied by Prince Dogbe

“Congratulations, you are now a 2018 Tony Elumelu Entrepreneur!”

If you received the above message a couple days ago, this article is for you. If you didn’t, use these tips to improve your chances for the next cycle of the entrepreneurship program coming up in 2019.

According to The Elumelu Foundation, more than 150,000 Africans from 114 countries worldwide applied to join the 4th ‎cycle of The Tony Elumelu Foundation’s 10-year, $100 million TEF Entrepreneurship Programme. If you saw your name as one of the African entrepreneurs with the most innovative, high-potential business ideas, your journey starts now.

Being selected is the first phase of the process, the next phase which is the determinant factor to getting your seed funding is the 12 weeks of intensive online training. I can assure you right now, it’s not a walkover and some entrepreneurs don’t make it through this stage. To help you avoid this nightmare, I am sharing a few lessons from my experience that might be of use to you in getting prepared and essentially get your funding.

  • Take All The Lessons As Soon As They Are Released

During the online training period, there will be weekly lessons and exercises on various topics – from team building to finance to marketing. They are usually concise but can pile up if you don’t take the courses just in time. Therefore, don’t wait until it’s too late before completing your exercises and more so, be sure you’re not just winging it. The lessons are carefully crafted to prepare you for growing your business; whether you’re already in business or just getting your ideas together, the contents are proven business development tools that equip you with the knowledge and skills to succeed in your entrepreneurial journey. For those of us that’s been through this process, it is like an entrepreneurship MBA!

  • Leverage The Mentors And Community Support

Another beautiful thing The Foundation has done is to pair candidates with mentors in their line of business. Be sure to reach out to your mentor at every stage of your training as they will help make your learning experience a great one. If you realize that your mentor is not responsive, reach out to the admins and request a change of mentor. Also, The Foundation has made provision for you to utilize your external mentors in the case there’s no immediate replacement. Learn how to make the best of your mentor-mentee relationship with valuable tips from this article.

Again, your fellow entrepreneurs can be very vital in knowledge sharing. Participate in conversations, ask for help if you need one and provide assistance when you can. The entrepreneurial journey gets lonely at times and having people of like minds in your community is a valuable asset and an important component of the program – to help you connect with innovators like yourself.

  • Craft A Strong Business Plan

Here’s another tough one, if your business plan isn’t approved by Accenture – one of the implementing partners – you won’t get paid. It could be a daunting process if you don’t plan for the task. So, the smart thing to do is to gather the business plan documents as you take the courses because, eventually, your business plan will be judged based on an application of the lessons from the 12 weeks online training. And, don’t ever miss the deadline for submitting your business plan for anything in the world! Although you might get a grace period afterward, the pressure can be incredibly overwhelming.

Ensure your financial projections are also telling the same story as the other parts of the business plan. You will be given some chances to rework your stuff if otherwise. But in the case that you don’t get things sorted out after the given period, you will be disqualified.

Don’t be afraid to ask for your mentor’s second opinion as long as they are not writing the business plan for you. And finally, ensure you submit the required documents like your business bank account and business registration details.

In the words of Tony Elumelu, entrepreneurship is not easy but nothing worth having ever is. This is a great opportunity to make your entrepreneurial dreams happen. Take advantage of it and create your empire!

If you need further assistance, reach out to us to request a meeting with one of our coaches via Get our bi-weekly email of inspiration, career and business insights. Subscribe here.

Image Credit: Tony Elumelu Foundation

SFAN is pleased to unveil the line-up of speakers for Student Entrepreneurship Week Ghana taking place from 26 – 28 July 2018.

Participants will benefit from a range of insightful high-level keynote sessions, panel sessions, masterclasses, office hours, and one-on-one mentoring sessions presented by the best and brightest entrepreneurs and professionals from Ghana, Nigeria, Silicon Valley and the U.K.

This essential three-day event aims to create a platform for thought leadership on how enterprising young Ghanaians can build and grow sustainable businesses.

The first two days of #SEWGH is a confluence of education and entertainment and will be held at British Council Accra, with the world-renowned trainer and high-performance coach, Gina Kloes leading her transformative Game Changer Moment in the afternoon session of the first day!

The event will culminate in SFAN Business Breakfast Meeting – The Graduation at Kempinski Gold Coast Hotel on Saturday, 28th July. As part of the breakfast meeting, SFAN will provide a platform for student entrepreneurs with scalable businesses/business ideas to compete in the Young Money Business Pitch leading to investment opportunities, business support, and market opportunity.

Confirmed speakers include:

  • Professor Jarvis Anthony, Provost, Lancaster University
  • Gina Kloes, Game Changer, Leadership Expert & Peak Performance Strategist
  • Abdullahi Muhammed, Forbes Contributor & CEO, Oxygemat
  • Afua Osei, Co-Founder, She Leads Africa
  • Liz Grossman, Co-Founder, Baobab Consulting
  • Josephine Faal, Founder, Smart & Savvy Women Ltd
  • Sam Carter-Mensah, Senior Experience Designer, Digital Mckinsey
  • Andy Mensah, Human Resource Partner, ‎IBM Ghana Limited
  • Eric Osiakwan, Managing Partner, Chanzo Capital
  • Damilola Thompson, Corporate Counsel, EchoVC Partners
  • Leticia Browne, Director, Intelligent Capital Group
  • Bertha Logan-Owusu, Founder, Lumiere Couture
  • Kevin Nyame, Co-Founder, Meqasa
  • Dela A. Kumahor, Independent Consultant
  • William Senyo, Co-Founder/CEO, Impact Hub Accra
  • Timothy Kotin, Co-Founder, Superfluid Labs
  • Raindolf Owusu, Co-Founder, Oasis Websolft
  • Ethel Cofie, Founder, Edel Technology Consulting
  • Edem Kumodzi, Senior Software Engineer, Andela
  • Sydney Sam, Founder, Workspace Global
  • Lakeshia Marie, Founder, Ford Communications

More exciting speakers and guests will be added soon… Click here for more information about the Agenda and Confirmed Speakers.

The theme of this year’s Student Entrepreneurship Week Ghana is “Unleashing Possibilities.

This is not your conventional entrepreneurship event, this is an alternative education forum! Don’t delay – register today and get up to 40% discount on early bird ticket. Limited spaces available.

Group discounts also available, click here to purchase tickets now!

For more information or to secure a booth space, kindly get in touch with us by email at

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Whether you are building a business or a career, there are times when you need a second voice in reinforcing your ideas or echoing your claims. That’s why you need quotes.

In the words of former Swiss Volleyball player and author of 100 Inspirational Quotes, Michel F. Bolle, “inspirational quotes are important because they activate an emotional pulse point in our hearts and minds when we are in a distressing situation. The right quote can help us to see light at the end of the tunnel, and give us that extra burst of hope and courage to persevere.”

Therefore, we ferreted out 40 powerful quotes from some of the most celebrated African leaders to help you get through any day.

                     Folorunsho Alakija, Vice Chair of Famfa Oil

· I never went to a university, and I am proud to say so because I don’t think I have done too badly.

· You need to decide what you want to achieve. Get rid of naysayers — those who say to you that you can’t do it. Never allow anyone to tell you it can’t be done. In my dictionary, ‘can’t’ doesn’t exist.

· You need to believe in your dream. Don’t give up when things get tough, just hang in there, stay focused and be patient.

· We have grown past the stage of fairy-tale. As women, we have one common front and that is to succeed. We have to take the bull by the horn and make the change happen by ourselves.

· It’s essential to draw up a “things to do” list on a daily basis and set priorities in executing them, making sure that any unfinished task gets posted to the next day’s list.

                                 Strive Masiyiwa, Executive Chairman & Founder of the Econet Group

· Whether you’re a farmer, builder or engineer, the opportunities are equal: Just add a little innovation.

· A vision on its own is not enough. Hard work & dedication is required to make that vision a reality.

· If you are working or you are running a business you have to set aside time and money to invest in your continued formal education and skills acquisition.

· You have to be very methodical in breaking down, the reason why something is successful. Most often it is not as simple as it looks.

· I started in business when I was 25 years old, with only $75, pooled between myself and a friend. We went around the suburbs fixing broken lights, and gates. We invested every cent, into doing bigger and bigger projects. For me, nothing has really changed in terms of those basic principles: you start with what you have, you do what you can, you invest what you get so that you can do bigger and bigger things.

   Lupita Nyong’o, Kenyan-Mexican Actress

· You can’t eat beauty, it doesn’t sustain you. What is fundamentally beautiful is compassion, for yourself and those around you. That kind of beauty inflamed the heart and merchants the soul.

· No matter where you’re from, your dreams are valid.

· What I will say is that what I have learned for myself is that I don’t have to be anybody else; and that myself is good enough; and that when I am being true to that self, then I can avail myself to extraordinary things. You have to allow for the impossible to be possible.

· You fail, and then what? Life goes on. It’s only when you risk failure that you discover things.

· We don’t get to pick the genes we want. There’s room in this world for beauty to be diverse.

                       Tony Elumelu, Founder, The Tony Elumelu Foundation & Chairman, UBA.

· Today we may appear young and people may not believe in us but we are going to compel them to believe in us through our achievement.

· Your idea can transform Africa. Let’s stop talking and let’s start doing.

· A true leader is one who remains committed to a higher purpose that most others do not yet see. I have studied great people and one common thing I found among them is Legacy.

· Let us remind ourselves of the power of individuals and what potent capacities and opportunities lie in this. No one, but us will develop Africa.

· People management is key. Learn how to motivate your people. Be painstaking in choosing the right people.

                       Chimamanda Adichie, Nigerian writer, speaker, and Activist

· I think you travel to search and you come back home to find yourself there.

· Of course, I am not worried about intimidating men. The type of man who will be intimidated by me is exactly the type of man I have no interest in.

· If you don’t understand, ask questions. If you’re uncomfortable about asking questions, say you are uncomfortable about asking questions and then ask anyway. It’s easy to tell when a question is coming from a good place. Then listen some more. Sometimes people just want to feel heard. Here’s to possibilities of friendship and connection and understanding.

· Never ever accept ‘Because You Are A Woman’ as a reason for doing or not doing anything.

· They themselves mocked Africa, trading stories of absurdity, of stupidity, and they felt safe to mock, because it was a mockery born of longing, and of the heartbroken desire to see a place made whole again.

    Patrick Awuah, Founder, and President of Ashesi University College

· The people who have taken oaths and made promises, to be leaders and guardians of society, instead have disgraced us. I am challenging you to be the generation that can restore Africa’s honour.

· The ability to confront complex problems, and to design solutions to those problems; the ability to create is the most empowering thing that can happen to an individual.

· I think the current and future leaders of Africa have an incredible opportunity to drive a major renaissance on the continent. I believe that Africa has reached an inflection point with the march of democracy and free market across the continent. We have reached a moment from which can emerge a great society within one generation and it will depend on inspired leadership.

· It took a little bit of naivety to get started. I did not know how hard it was going to be. I think you just have to have this incredible confidence.

· I did have a lot of naysayers in Ghana but I didn’t have a lot of naysayers in America… when I decided to quit Microsoft people said ‘hey’ this is a great idea, this is what life is all about you have to chase your dreams and when you are ready to call us and we will see what we can do.

          Rapelang Rabana, South African Technology Entrepreneur and Founder of Rekindle Learning

· Skills and business knowledge will only take you so far, your principles, values, as well as your personal growth outside the business, matter more than just what you know.

· The more congruent the business is to who you are as an individual and what you value, the deeper your capacity to persevere and outlast.

· It is important to be close to the people and things that anchor you. For me, it’s my parents, my family, my close friends to have a laugh with. Being reminded of who you are, and regardless of the circumstances, that someone thinks you are great.

· If you don’t know why you are doing it, you will battle to make the kind of long-term commitment that will see you through the challenges.

·Not everyone realizes that by not choosing, life chooses for you and that is never the ideal outcome. Those who become great are deliberately creating their life path as opposed to allowing life to happen to them.

    Aliko Dangote, Nigerian billionaire, and owner of the Dangote Group

· Endeavor to work as hard as possible to attain a new aim with each day that comes by. Don’t go to bed until you have achieved something productive.

· I built a conglomerate and emerged the richest black man in the world in 2008 but it didn’t happen overnight. It took me 30 years to get to where I am today. Youths of today aspire to be like me but they want to achieve it overnight. It’s not going to work. To build a successful business, you must start small and dream big. In the journey of entrepreneurship, a tenacity of purpose is supreme.

· In whatever you do, strive to be the best at it.

· If you don’t have ambition, you shouldn’t be alive.

· Every morning when I wake up, I make up my mind to solve as many problems, before retiring home.

Have more quotes to add? Drop them in the comment. Subscribe to our mailing list to get our emails of inspiration, business, and career tips.

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Experts have said that one of the smartest investments you will ever make in your business or career is finding a mentor who believes in you and is willing to help you succeed.

However, whenever we discuss the subject of mentorship with our SFAN community, there are four basic questions we usually receive:

  • Who is a mentor?
  • Why is mentorship important?
  • How do I find a mentor that is right for me, and can I have more than one mentor?
  • How do I get the best from my mentor?

To this effect, we invited two emerging global leaders — Adepeju Jaiyeoba, Founder of Mothers Delivery Kit and Charles Lipenga, Founder/CEO of Maestros Leadership — for December edition of #SFANLiveChat; to give our readers valuable insights into the above questions.

1. Who a mentor is

“A mentor is someone who systematically empowers a person to see the future and believe it can be obtained.”- Charles Lipenga

Before you start your mentorship relationship, it’s important to understand who a mentor is.

Popular literature traces the origin of the word “mentor” to Homer’s epic poem: The Odyssey. In Odyssey, whenever the King of Ithaca went to fight in the Trojan War, he entrusted the care of his kingdom to Mentor. Mentor served as the teacher and overseer of Odysseus’ son, Telemachus.

“Mentors can be in form of supervisors, teachers, pastors, parents; they are there for our guidance, inspiration and/or correction. But, it is very important to understand that the measure of your success is not based on the mighty works your mentors do,” says Charles.

“There’s a favorite definition of a mentor I really love: A mentor is someone whose hindsight you make your own foresight,” Adepeju adds.

2. The importance of mentorship

“You cannot connect the dots looking forward; you can only connect it looking backward.” — Steve Jobs

With mentoring, Adepeju explains, we can learn from the mistakes of others, share experiences, know what loopholes to avoid as we go along and grow into the image fitting our vision or something close. Cheers, encouragement, a little push, some reality check is sometimes all we need.

Speaking from his journey growing his leadership development initiative into an award-winning social enterprise, Charles Lipenga is familiar with the importance and long-term impact of mentorship guidance. “Mentors provide information and knowledge. When I was starting out, I had no idea what was involved in running a business, including making a business plan, budgeting, handling daily operations, making strategic decisions or running a marketing campaign. Mentors can also be the best connectors. Because this person knows your enterprise or you, he/she might know the best organization/opportunity to link you with and when it is best. This comes in really handy.”

3. Finding the right mentor and the benefits of multiple mentors

“Only take advice from someone you are willing to trade places with.”- Darren Hardy

When it comes to finding a mentor that is right for you, Jaiyeoba says, “a number of things could be check listed: Does the person inspire you? Is the person a perceived reflection of who you want to be? Can the person help you grow? Does this person match the growth areas you want?”

Says Lipenga: you have to be crystal clear about your reason for seeking out a mentor. Define what type of help you’re looking for in a mentor; are you looking for someone with similar skills or with a very different skill set who can coach you?

Both speakers agree on the fact that you can have more than one mentor as it helps you garner different perspectives.

“Don’t limit yourself to one mentor. You can establish multiple mentoring relationships with individuals who can help you grow in different aspects of your life; personal, career, business, etc. Think of it as building your own personal board of directors.” Charles underscores.

Research has shown those who have mentors tend to have better career-related outcomes that stem from these mentor functions, it also shows those who receive the greatest benefit have multiple mentors.

4. How to get the best from your mentor

To get the best from a mentor, Adepeju clarifies, the first thing you need to understand is that your mentor is very busy, so be patient and flexible with him or her.

Secondly, you have to be hungry for it. “How bad do you want their advice? What are you willing to sacrifice to make it happen?”

Thirdly, you have to make it a value-centered relationship. “No matter how insignificant you think it is, give value.”

Fourthly, don’t take their time for granted. One of the biggest challenges with mentors is finding time to mentor, hence let it be more about relationship building. “Remember, we are all human. Consistently reach out to them to update on your progress. Mentoring is not another ‘job’, it’s about cultivating relationships.”

A mentoring relationship succeeds and is satisfying for both parties when both the mentor and the person being mentored take an active role in developing the relationship.

For Charles, you get what you aim for in a mentor. Therefore, you have to establish goals for the relationship. “Discuss and agree upon the goals of the relationship and what you, personally, are doing to make it a successful venture. Review these goals from time to time to be sure the relationship is working; if not, adjust and refocus.”

“Establish communication methods and frequency of contact from the beginning. Talk with your mentor to determine the channels of communication that will work for both of you. i.e will you meet face to face or communicate mainly through e-mail and the telephone?”

“Manage expectations and build trust. Mentoring takes time and implies sacrifices for both the person being mentored and the mentor. Be respectful of your mentor’s time and the other priorities in her life such as family, travel, and community activities.”

“Finally, always express your gratitude. I like to say, gratitude is the key to doors of more opportunities. Your mentor is likely to give a lot more than you do in the relationship in terms of time and contacts,” he explains.


As Denzel Washington says, show me a successful individual and I’ll show you someone who had real positive influences in his or her life. I don’t care what you do for a living — if you do it well I’m sure there was someone cheering you on or showing the way — a mentor.

The importance of having someone who holds you to higher standards, and helps you reach your full potentials is valueless. Following the tips above can help you locate the right mentor that will give your career a great boast.

While I cannot guarantee it answers all your mentorship questions, what I can guarantee is that if you observe the guidelines carefully, you will not only get the best from your mentorship relationship, you will be in a position to mentor others.

This is not your conventional entrepreneurship event, this is an alternative education forum!

The future of Africa lies in the hands of entrepreneurs. However, it is estimated that 90% of all startups fail within 3 years. Student Entrepreneurship Week Ghana is a power packed event that will bring renowned entrepreneurs together for thought leadership on how to build and grow sustainable businesses, and celebrate the work of young enterprising minds.

The project is the first of its kind in Ghana and will create a platform for formidable partnerships while being a great learning experience. The goal of #SEWGH is to provide a perfect platform for networking, learning, new businesses, and funding.

SFAN has a unique approach, in-depth understanding and experience in delivering high quality events that have caught the attention of prominent figures. Over the last three years, we have worked with thought leading brands – both in and outside Ghana – and our partners have had the best things to say about our work ethics and excellent delivery. It’s not to brag but we’re very good at what we do. — Tom-Chris Emewulu, Founder & President, SFAN

For more information or sponsorship, please get in touch with us by email; or call us on +233 545 93 5695.

The digital space in all its incarnations is always under constant evolution, with trends and practices changing rapidly. It has become a place where the whole world connects, influencing everything from lifestyle decisions to business practices. As such, businesses need to stay abreast of the landscape of the digital world and possess the requisite skills to survive and thrive. Having identified this, Stars From All Nations (SFAN) carved out a unique learning breakfast experience to facilitate knowledge sharing, with the support of its partners: the Future Executives Business Breakfast Meeting (FEBBM5).

This fifth edition of the event attracted various individuals at different levels of professional development and fields as diverse as commerce, marketing, technology and media in Accra on Saturday, July 29. The professional capacity building session and networking event was set in the refreshingly calm ambiance of the intimate Mercedes Café located in Airport City, one of Accra’s business hotspots. With the agenda already set on digital marketing strategies, the event was tailored specifically to help professionals leverage their social media skills to improve content, engagement and brand awareness online. To help achieve this, speakers from all over the media and marketing landscape shared their insights in 20-minute talks over breakfast. A panel discussion moderated by Lakeshia Marie of Ford Communications featured speakers Anita Erskine, Sydney Sam, Simon Alangde, among others. Each gave clear and incisive details on their respective practices and suggested new ways others could implement them.

Sydney Sam

Social media allows for tailored marketing experiences for audiences, therefore brands must carefully sculpt their campaigns to be consistent, focus on the story behind their product and to remain at the forefront of consumers’ minds. Sydney Sam, the founder of The Workspace, focused on branding. His bold and catchy PowerPoint presentation creatively used negative space to reverberate his message, and he encouraged upcoming brands to condense the ethos of their product into a single, direct message. Sam also walked participants through a user interface and user experience design, highlighting how design culture and psychology can help brands to maintain a consistent and easily recognizable design palate. He cited the example of Coca-Cola “Open Happiness” slogan, which has been the company’s brand and marketing campaign theme for over 20 years. All Coca Cola’s advertising and marketing resonate this message, he explained.

“Inspiration is never enough to make business decisions. You need to test your strategies and use what works.” -Sydney Sam

Anita Erskine brought a cool and casual vibe to the business breakfast event with her bold, charismatic persona and gorgeous Adidas sneakers. The media marketing expert and head of Anita Erskine Media pivoted her presentation around storytelling. She began her informative and engaging talk by giving an on-the-spot analysis of businesses by various members of the audience, before zooming into her core on the need for homegrown brands to be original, even when inspired by foreign models:

“Don’t use social media to emulate what others do. Use it to tell your audience a unique story that connects with your brand” — Anita Erskine

Anita Erskine

Simon Alangde of Wineloya’s short and concise presentation was extremely insightful as he demonstrated precisely how businesses could use their websites to promote advertisements as well as monetize their platforms through Google AdWords. He explained that websites ask for permission to use cookies, a record of one’s browser history, to share related content with you. With Google Adwords, businesses could also get their products seen by thousands of internet users who visit similar websites.

Interactive Digital’s Chris Efo also highlighted aspects of digital marketing which he considered to be underrated yet very impactful. For instance, meme culture. The sharing of funny photos and videos related to pop culture among groups online which has become an inseparable part of the modern digital experience. He noted that various brands around the world have tapped into this inexpensive advertising campaign by creating their own memes. Others usually take advantage of the free content and align their interest with television shows or movies that may be trending. Using a case study from the company’s portfolio, Efo demonstrated how the Interactive Digital team came up with custom Game of Thrones memes for a client, right as the new season was about to begin.

A cross-section of FEBBM5 audience

Although the breakfast meeting had extremely helpful and easy to grasp insights for business executives, the focus could be extended to include insights relevant to the creative economy. Current trends show that Ghana-based musicians, filmmakers and performance artists who leverage social media branding are benefiting from the increased audience. In lieu of relying on radio and television, many artists are creating and marketing their brands themselves; building organic and targeted online audiences and thriving. A great example is Mr. Eazi whose digital marketing push has secured him a lucrative deal with Apple Music and appearance on prime-time American television.

FEBBM5 was a huge success!

For SFAN, about four years of organizing such brilliant events to help young, enterprising minds, and business owners benefit from the experience of others is an amazing feat. With this fifth edition, they proved that no matter where you are in your development as a business or brand there is still a lot to learn and improve on, especially with the diverse array of tools social media provides for next to nothing.


This article is part of SFAN x Circumspecte partnership, written by Hakeem Adam with contributions from Jemila Abdulai, and first appeared on Circumspecte.

A simple roadmap for writing emails that are eagerly anticipated

#SFANLiveChat has become a unique knowledge sharing platform for business owners and professionals with over 36,000 impressions created from 6 chats this year! For June edition, we explored how people leveraging emails to deliver their messages can write emails that actually get opened and read. Our guests were Ben Anim-Antwi, Communications Director of Mefiri Ghana/Future of Ghana, and Roy Morrison, Blogger at Rise Africa Rise.

This chat comes ahead of the 5th edition of Future Executives Business Breakfast Meeting which is being organized on the theme, Digital Marketing Strategies for Explosive Growth — you should take a peek.

Although some people think email is becoming obsolete, the numbers show email is still very much relevant.

The following are our key takeaways from the meeting:

    Don’t Over Commercialize Your Email

Seriously, what’s the point of writing emails if they can’t be delivered?
According to Fast Company, of nearly 200 billion emails sent every day worldwide, 84% are considered to be spam. “The key thing to remember is that a spam filter is trying to remove commercial advertisements and promotions,” Ben explains. “Hence, avoid Spam Trigger Words and Phishing scam phrases. However, there is no complete list of spam trigger words, therefore, words that are common in ad emails should be avoided. If you are sending emails for commercial purposes e.g newsletters etc. then you need to be as transparent as possible.”

Depending on the email service provider you’re using, Roy says, ensure that your new subscriber whitelists you. Send the instructions as part of our welcome email.

By whitelisting your address, a subscriber is saying “I’ve determined that your content is valuable enough for me to make sure I receive it in my inbox.”- Kelly Lorenz

Be Clear & Concise

Your subject line often determines whether your email gets opened or not. Good subject lines are often personal or descriptive and give the recipient a reason to check out your content. “Write a subject line that either state a benefit for the recipient or invokes curiosity of some sort and so they have reason to open your emails. Play with words and test different subject lines.” Roy says.“It can help to address your target audience in subject line directly e.g. African Entrepreneurs or Marketers. Knowing your audience is the key — mine your data and see what subject lines work the best for you and reuse them.”

Says Ben: Funny subject lines can really stick out among other emails. However, you will need to be careful here and display tact as humor is subjective. So know your audience!

Above all, always remember we’re in the mobile age. A lot of people check their emails on mobile phones so pay attention to the number of characters as a long subject line will always be truncated.

Provide value, inspiration, answers, new insights

Most inboxes are filled to the brim with boring emails — that’s why a lot of people don’t even bother reading past the subject line.

To write email content people really love, Roy explains, “start by highlighting key points in headers or drawing special attention to them. Also, make the email format easy to read. Many people only scan emails, few read an entire email. Email format and structure is very important and it goes back to knowing your audience. This means knowing what they care about; if your audience is marketers, then sending an email about the benefits of meditation is unlikely to engage them. Again mine your data to see what kind of content your readers find interesting and try to reproduce it in future emails.”

Do not be vague about the message you are trying to convey, Ben highlights: “Your recipient wants to know why you’re talking to them, so tell them!”

The key is to put your audience first…think about how they’d feel when reading your email. Instead of writing as though your audience is a mass of faceless people, consider writing in a respectful, conversational tone. After all, your goal is to connect with your subscribers…right?

Focus on Creating Value

As a marketer, you’re not writing emails just for the fun of it, are you?

Have an end goal in mind and make every piece of content draw your reader closer to it, Ben says.

However, you need to make it as easy as possible for people to take action; don’t put unnecessary barriers in the way. Test your links before hitting the send button. Nothing hurts more than a broken or wrong link.

“Marketing automation tools like getresponse lets you send special emails depending on the behavior of the subscriber,” Roy intimates. “If somebody abandons your checkout page, you can send follow up emails as reminders or nudge them to complete the transaction. Marketing automation done right can be very powerful. Keep providing value even if your readers do not buy immediately — sometimes it takes the time to convince buyers.”

Also, a digital marketing system like Ryan Deiss outlined in this article can help you increase your number of customers, increase the average transaction value per customer and increase the number of transactions per customer.

Some of the most annoying things people do in an email you must avoid:

Ben says the first is sending long emails. Emails are best used for communicating action items, facts, or hellos. So keep it as short as possible.

Another is using unprofessional email addresses. Your email address reflects you/creates an impression about you. Endeavor to keep it professional.

The third is not having a signature on emails! Create a signature line that includes appropriate contact info so recipients know who you are.

The fourth is carbon copying (CC’ing) email to mass numbers. This is annoying because if a recipient selects “reply all” everybody gets the reply when it may not be relevant to them. To avoid this, use blind carbon copy(BCC) when sending mass emails.

Also, avoid bedazzled emails. Decorative backgrounds often cause technical challenges when replying e.g they freeze and take long to scroll down. The best image is a clean white background.

We understand you need to make sales but don’t just focus on sales and not on the reader, Roy says. “As in any other business discipline, it is important to provide value and solve problems.”

Bonus: We asked Ben and Roy what time and day is best for email marketing

Roy: It depends on a variety of different factors like target audience, season etc. Most good email marketing software providers have a feature that automatically calculates the best time to send based on your past open and click-through-rate. It is different for everyone and most likely keeps changing. For our newsletter, we constantly test different times to find the best time.

Ben: There’s no perfect time really. Everybody is different and you need to consider international time zones if you have that reach. Of course, if you use data captured from previous email marketing you can work out the best time for you/your company.

Final thoughts

Email, if used effectively is very profitable. The key is to know your audience, create contents that add value to their lives/business and leverage data (technology) to continually improve. In tech, things changes very fast so work hard to continually improve your communication skills. Yesterday’s realities might not be today’s reality, but with careful observation and practice, every skill can be perfected.

We’re interested to know what has worked for you. Leave your thoughts in the comments. To stay in the loop on what’s going on at SFAN, subscribe.

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